Vincent van Gogh certainly has become a name synonymous with post-impressionist painting in the 1800s. Many people admire the brush strokes and ease in which he seems to create; however, much of his life and art was driven by anxiety, uncertainty, and grief. This design was intended to emphasize that Van Gogh was not only prolific painter, but a human whose life experience was the main driver of his art.

Just Be is a kit that highlights alternative methods for treating anxiety. The structure allows for consumers to immerse themselves in the product. The design was inspired by the De Stijl movement, highlighting simplicity and ease. The sliding closure and sturdy material allows for consumers to keep the packaging for further use. The incorporation of a bright orange reflects studies that have shown how orange can cause feelings of enthusiasm and excitement. The goal of this design is to encourage the public to welcome and embrace new methods for treating anxiety. The fingerprint motif seen throughout emphasizes the craft that goes into rolling and also the uniqueness of the individual.

Growing up just outside of Philadelphia, I have always considered myself a Philly native. I began designing the Philadelphia Collection for Hello World, a local store in University City. With complete creative freedom to design products that captivate energy and life, I focused on sleek timeless designs. After just nine months, what began as a collection of keychains, stickers, and glassware continued to grow. I am incredibly grateful I could create my own love letter to the city that shaped me.